Our Mission
To grow sustainable donor revenue for our partners through high-performing, ethical fundraising — turning conversations into lasting commitment.
About Us
Built on the Ground. Driven by Purpose.
Founded in 2013, The Raise Group has spent more than a decade helping NGOs build the donor bases that fund their missions — one face-to-face conversation at a time.
Our Story
A decade of sustainable fundraising in Southeast Asia.
The Raise Group began with a simple conviction: causes change the world, but only when they are properly funded. Across Southeast Asia, ambitious NGOs were being held back by one-off donations and short-term fundraising tactics.
We set out to change that — by building trained, ethical, high-performing face-to-face fundraising teams that turn curious passers-by into committed monthly donors. Twelve years on, we've held more than a million conversations, acquired over 200,000 supporters, and partnered with global NGOs including UNICEF, UNHCR, WWF, Greenpeace and NCSM.
Today, TRG is Malaysia's most trusted F2F partner — and we're still recruiting, training and coaching the next generation of fundraisers who will keep moving missions forward.
Our Vision
To be Southeast Asia's most trusted face-to-face fundraising partner — recognised for the integrity of our teams and the longevity of the donors we acquire.
Our Values
The principles we recruit, train and operate by.
Integrity
We act ethically in every interaction — with donors, partners and our teams.
Excellence
We benchmark against the world's best F2F operations and obsess over the details.
Partnership
Long-term collaboration with NGO partners — we win when our partners grow.
Growth Mindset
Continuous coaching, training and reinvestment in our people.
Impact
We measure success by the donors we sustain and the missions we strengthen.
Our Promises
What every partner can count on.
The standards we hold ourselves to on every campaign — non-negotiable.
Compliance First
PCI-DSS-aligned data handling, full transparency and ethical marketing standards on every campaign.
Measurable Results
Real-time KPI dashboards, customer lifetime value tracking and weekly performance reporting for every client.
Donor-Centric
Long-term relationships, not one-off transactions. Our field teams represent your brand with genuine care.
Cause-Driven Teams
Recruited, trained and coached to live your brand’s mission — so every conversation moves a prospect closer to yes.
Meet the team behind TRG.
Founder and leadership profiles are coming soon. To request a meeting with our leadership team, get in touch.
Let's build something meaningful together.
Whether you’re launching your first field marketing campaign or scaling an existing acquisition programme, we’d love to hear from you.