The Raise Group
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The Raise Group Sdn Bhd

Kuala Lumpur, Malaysia

What We Do

Every Conversation Creates Change.

Three integrated services that move supporters from a first hello to a lifelong commitment to your cause.

We don't just acquire donors — we build the systems, teams and standards that keep donors engaged for years. Every campaign blends the three services below to fit your mission, capacity and growth stage.

01

Face-to-Face Acquisition

Our flagship service. Trained, mission-aligned fundraising teams operating at street, residential and private-site locations across Malaysia.

  • End-to-end recruitment, training, deployment and management of F2F teams
  • PCI-DSS-aligned data capture with secure on-tablet sign-ups
  • Team-leader-led quality assurance and live performance dashboards
  • Site sourcing, permits and stakeholder management included

02

Tele-Solutions

In-house outbound contact centre purpose-built for NGO donor lifecycles — from welcome calls to upgrade and reactivation campaigns.

  • Welcome & thank-you calls within 72 hours of acquisition
  • Donor reactivation, retention and upgrade campaigns
  • Lapsed-donor recovery with cause-led conversation scripting
  • Recorded, monitored and PCI-DSS-compliant from day one

03

Digital Marketing

Lead-generation funnels and digital storytelling that warm prospects before our F2F teams ever say hello — and keep donors engaged afterwards.

  • Performance-led paid acquisition (Meta, Google, TikTok)
  • Donor-journey email and SMS automation
  • Landing-page design, A/B testing and conversion tracking
  • Integrated reporting alongside F2F and tele KPIs

Our Process

From discovery to optimisation, in five steps.

A repeatable, transparent operating model — designed so partners always know what's happening and what's next.

  1. Step 01

    Discover

    We start with deep understanding of your cause, donor personas, brand voice and revenue goals.

  2. Step 02

    Recruit

    We attract and select fundraisers who align with your mission — values first, performance follows.

  3. Step 03

    Train

    Multi-week induction covering the cause, ethical fundraising standards and conversation craft.

  4. Step 04

    Activate

    Teams hit the ground at street, residential and private-site locations under live management.

  5. Step 05

    Optimise

    Daily quality checks, weekly reporting, monthly strategic reviews — always improving.

Every conversation creates change. Start yours.

Tell us about your campaign goals — we'll respond with a tailored proposal within one business day.